Selling Information
Selling Tips
The preparation you put into getting your property ready for sale can be the difference between getting a standard price and a great price. The best part is, it's not hard, time consuming or expensive. Whatever your motive for selling, the process can either be stress free or tense and disappointing. The good news is that you have the ability to choose. There are three factors that will influence the outcome of any sale.
Timing
Buyers for a property can be found all year round however it's not often that a purchaser for your home is out there, just waiting for you to put your home on the market. Timing, presentation and advertising are all required to bring buyers and sellers together for the best result. Spring is often considered to be the best time to sell. It's a time of optimism and with the weather clearing, more potential buyers will be out and about. It is also a time when more sellers will put their homes on the market so there will be more competition. Winter usually presents fewer buyers, but the buyers are usually more focussed on purchasing and traditionally there will be fewer homes on the market to choose from. Prior to placing your home on the market, allow an additional two weeks to prepare both the property and the marketing material.
Presentation
A tidy home says "Welcome". Your home should be kept neat and tidy during the period of inspections. It should not necessarily be a "show place" but appear a comfortable home in which to live. Fresh flowers or indoor plants always brighten up a home. While you're cleaning, think about each room and what furniture really needs to be in it. Rooms look smaller when they are crowded. Clear out anything that's not needed to create a feeling of spaciousness. Make sure that all minor repairs are completed. Sticking doors and windows, loose door knobs, faulty plumbing, or peeling paint may affect your sale. Let plenty of light into your home. Nothing improves atmosphere more than brightness. And on a dull day switch on some lights prior to arrival of prospective purchasers. A warm comfortable heated home on cold days adds a feeling of cosiness; on a hot day don't forget to turn on any air conditioning or fans (or simply let the breeze flow through).
Method of Sale

When selling your home there are generally two options available, auction and private treaty or negotiation.

Auction

Sale by public auction creates a competitive atmosphere and encourages buyers to opening bid in full view of all in attendence. The competitiveness amongst buyers ensure that the highest price is achieved at the fall of the hammer.

Distinct advantages include:

  • creates a sense of urgency stopping buyers from procrastinating
  • a 4 week comprehensive marketing campaign is implemented to maximise exposure to all buyers in the market place
  • sale by auction is final, you can set a reserve price, which is the minimum you will accept, and once bidding has passed that level you know you have a sale, as it will be unconditional and a predetermined deposit must be paid on the day.
  • an auction indicates your genuine intention to sell
  • qualified buyers compete against each other instead of you
  • bidding raises the price rather than negotiating it down

Sale by Private Treaty or Negotiation

Sale by private treaty involves quoting a price or price range at the commencement of sale with an allowance for negotiation. Interested parties make their enquiries and enter into negotiations in relation to price and contract terms and conditions.

There is no fixed time limit and therefore less urgency is created. Upon acceptance of an offer the buyer would usually arrange for a building and pest inspection to be carried out and have the contract reviewed by a solicitor and if all were acceptable exchange of contracts would then take place.

This is often a more subtle and passive approach to selling a home and can be a highly successful approach.